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7 Ways To Improve Website Usability And Accessibility

There is no scarcity of information in the Internet era. Users are free to choose the most suitable channels from a vast sea of options. As a website owner, delivering promotional messages to your target audience can be challenging in this competitive environment. Engaging and useful content, an appealing design and a user-friendly interface are needed to attract more visitors, retain their interest and convert them into well-paying buyers.

1. Provide Straightforward Commands and Features

Make your website easy to navigate. Users expect valuable information to appear at their fingertips, and they will go elsewhere if you fail to provide it. It takes only a few seconds for a visitor to determine whether your website is worth exploring, so striking a strong first impression is key.

Look at your online platform from the user’s point of view. Is the design pleasing to look at? Are the subject and purpose of each page clear and unambiguous? Are action buttons visibly placed? Will it take excessive effort to find desired information?

Combine colors, fonts, and images in ways that focus users’ attention on the most important commands and features. Do not clutter up space with meaningless content. Avoid placing CTAs and other buttons next to each other; distribute them evenly among page blocks.

Hide second-tier functionality in folders to make your layout more user-friendly and compact.

2. Prioritize Website Usability Over Creativity

While original and creative design ideas are welcome, avoid going overboard. Web users expect a standard and familiar layout. When visiting your platform, they will expect to find header and footer menus, sidebar options and other common elements. A completely unfamiliar layout can confuse and alienate some users.

By placing a signin button in the upper left corner instead of the upper right, you run the risk of alienating new users. Very few visitors will go out of their way to find common website buttons in unfamiliar places.

Exercise caution when introducing elaborate updates. Sometimes creativity must be sacrificed in the interest of creating a common, familiar and straightforward user experience. Breaking with traditional order can cause your business more harm than good.

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